Open the only iPhone Simulator from the terminal

Ok, it’s been a long time since my latest post… and today I just want to share a quick tip to open the iPhone (iOS) simulator app.
I’m testing a mobile site I’m building and I noticed that the simulator app has been embedded into Xcode bundle, so is it not possible to launch it using Spotlight (as I usually do with every application)… so once I understood where it is located I’m now invoking it using the open command from the terminal in this way:

open /Applications/Xcode.app/Contents/Developer/Platforms/iPhoneSimulator.platform/Developer/Applications/iPhone\ Simulator.app

Update:
Due to recent changes in OSX/xcode, the path has now changed to:

open /Applications/Xcode.app/Contents/Developer/Applications/iOS\ Simulator.app